Product Designer + Design Systems Architect
I turn complexity into clear, scalable product experiences.
I design product interfaces, systems, and AI-assisted workflows that help teams move faster without losing craft.
Currently shaping product and design systems at
Zeda.io
Redefining user experience at Zeda
Leading a complete product redesign, I simplified complex workflows, improved feature discoverability, and elevated the overall user experience. The redesign helped teams move faster and users adopt the product more confidently.
40%
Increase in user engagement
#1
Product of the Day on Product Hunt
36%
Higher product adoption
Zeda.io
Building consistency and scalability with a robust design system
To tackle Zeda.io's growing complexity, I led the creation of a scalable design system that streamlined workflows, improved collaboration, and ensured UI consistency. Over 3 months, the system empowered faster product development while maintaining a cohesive user experience.
32%
Faster development time
28%
Improved UI consistency
24%
Fewer design revisions
Zeda.io
Leveraging AI for smarter product decisions and feedback management
AI in Zeda 2.0 revolutionized product decision-making by providing deeper insights into customer feedback and efficiently identifying pain points. AI-powered features streamlined workflows, enhanced feature discoverability, and significantly improved user engagement.
30%
Reduction in feedback analysis time
35%
Improvement in feature discoverability
25%
Faster documentation creation
Rely.sg
Creating a seamless payment experience for millennials and gen z
Rely empowers millennials and Gen Z by providing flexible, interest-free payments, bridging the gap between financial convenience and responsibility. By integrating online and in-store payment options, the product enhanced accessibility, leading to greater user adoption and trust.
26%
Increase in completed purchases
60%
Boost in app downloads
18%
Decrease in cart abandonment
See more case studies
More product work, systems thinking, and shipped experiences.
What I'm building
Nuclear 2.0 - Design System - Startkit
Elevate your design game with design system, variables and auto layouts.
Input, Dropdown & Selections
Elevate your design with Basic icon, Input field & Selections.
Color, Typography, Shadow & Blur
Elevate your design with typography, colors & gradients.
More coming soon
Building something exciting...
Check out my Figma community page
Latest thoughts
How design systems accelerate success for early-stage startups
Navigate the startup rollercoaster with a trusty design system on your side 🎢.. Read more
Empowering Startups Through Design: The Key to Success
Explore how strategic design helps startups scale, focusing on the role of UX in building... Read more
The New Design Frontier: UX in the AI Era
Dive into the evolving world of AI and UX, discussing how AI technologies are transforming design processes... Read more
Creating a Stellar Product Design Portfolio
Learn tips and strategies for building a compelling product design portfolio that stands out... Read more
Testimonials
Thank you for being so thoughtful about the priorities of others and always extending the helping hand whenever needed. Learning a lot from you when it comes to collaboration and cooperation. Cheers!
Reetam Das
Head of marketing, Zeda.io