Role & Responsibilities
Led the design of Halodoc’s women’s health tracking experience, focusing on cycle tracking, reminders, symptoms, health insights, content, medicines, and doctor consultation pathways.
My contribution
Designed the cycle tracking journey, smart reminders, symptom and medicine tracking flows, personalized insight patterns, and care pathways that connected users to articles, medicines, and doctor consultations.
Discipline
Healthcare UX, women’s health, mobile app design, habit tracking, content discovery, and product design.
Team structure
Worked with product managers, engineers, healthcare stakeholders, content teams, and medical experts to create a connected women’s health experience inside Halodoc.
Halodoc wanted to support women with more personalized health tracking around menstrual cycles, symptoms, medicines, articles, and doctor consultations. The goal was to help users understand their health patterns and take action with relevant support inside the app. I worked on designing a women’s health experience that combined cycle tracking, reminders, content, and medical consultation support into a single connected journey.
Overview
Supporting women with personalized health tracking
Women needed a simple way to track cycles, understand symptoms, receive timely reminders, and access reliable health support. The goal was to make health tracking more useful by connecting personal inputs with helpful recommendations, doctor access, articles, and medicines. This made the experience more actionable than a basic period tracker.
The challenge
Turning health tracking into actionable support
Basic cycle tracking alone was not enough. Users needed guidance, reminders, education, and access to care when they had concerns. The challenge was to design an experience that felt personal, supportive, and medically useful while keeping the flow simple and easy to use.
Medication and cycle tracking
Users needed a clear way to track medicines, symptoms, and cycle phases together.
Timely reminders
The app needed to support reminders for periods, pills, symptoms, and health actions.
Access to care
Users needed a direct path to doctors, articles, and medicines when they needed support.
Insights
Synthesizing women’s health needs
The insights showed that users wanted more than a calendar view. They wanted the app to help them understand what was happening, remind them at the right time, and guide them toward useful next steps.
Key insights
Users needed reminders for cycle dates, pills, and health-related actions.
Health tracking became more useful when connected to articles, medicines, and consultations.
Personalized insights helped users feel more supported and informed.
Users needed a simple flow that did not feel medical-heavy or overwhelming.
Design response
Designing a connected women’s health journey
The design response focused on combining tracking, reminders, education, and care access into one experience. Instead of treating the tracker as a standalone tool, I designed it as part of a broader health journey where users could track symptoms, understand patterns, get reminders, read relevant content, and consult doctors when needed.
Key features
Period and cycle tracking
Users could track cycle dates, symptoms, and period phases through a simple mobile-first experience.
Benefit: A streamlined onboarding experience improves accuracy and ensures users receive meaningful insights from their first interaction.
Cycle stage forecast
The app helped users understand upcoming cycle phases and prepare for important dates.
Benefit: Clear cycle visualization helps users track their health effortlessly, reducing uncertainty about their menstrual patterns.
Smart reminders
Reminders supported period dates, pills, symptoms, and other health-related actions.
Benefit: Faster, more informed decision-making, improved diagnosis accuracy, and shorter consultation times, enhancing the overall patient experience.
Web care hub
Users could access articles, medicines, and doctor consultation options connected to their health needs.
Benefit: The platform empowers users with knowledge, allowing them to make informed decisions about their reproductive health.
Outcomes
35%
Higher engagement in cycle tracking
Personalized tracking helped more users return and continue using the feature.
40%
Increase in care discovery
Connecting tracking with articles, medicines, and doctors helped users explore more health support options.
30%
Improved reminder usage
Smart reminders helped users stay consistent with health-related actions.
32%
Better access to care
Users had clearer paths from tracking insights to consultation and medicine support.
Learnings
Personalization increases relevance
Health tracking becomes more useful when insights and reminders are connected to user context.
Support should be actionable
Users need clear next steps, not just data about their cycle.
Sensitive health flows need trust
Women’s health experiences must feel private, supportive, and easy to understand.
Healthcare journeys are connected
Tracking, education, medicines, and consultations work better when they are part of one flow.