Site icon Parasuraman kannan


About me

My recent work stint was with Rely, where I designed for its core offerings – BNPL, Merchant tool, Customer App and Mall engagement app. Having led design teams at Rely, HaloDoc and Appsfly for a total of 7 years in this young, rapidly growing startup environment – I quickly learnt how to balance business goals and engineering constraints while I unrelentingly advocated for the user.

I graduated from Coventry University of UK, Affilitated with MASUAS, India with a Masters degree in Product Design. I love the human-centered design methods and processes across all fields of design.



Building products with Human centric experience for the end customer



My work is published in national & International magazines


Startup products

Launched startup in multiple startup ecosystem. My roles in various startups span from ideation to crafting experiences with iterative sprints


Honors & Awards

Red Dot Concept Award 2015 – Shortlisted | WINNER at Battle of Design Projects Best Project of the Year

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