Hi, I’m Parasuraman Kannan
At Portworx by Purestorage, I specialize in design system architecture, ensuring seamless integration and compliance across interfaces. My career, with leadership roles at Zeda.io, Rely.sg, Halodoc, Appsly.io and Inkoniq, has been dedicated to advancing user-centric design in diverse sectors, from AI-driven platforms to healthcare and financial services.
Join me in this journey—let's create the extraordinary!
How design systems accelerate success for early-stage startups
The new design frontier: UX in the AI era
🏆 Pune design festival - WINNER at Battle of Design
🚀 Zeda 2.0 - Product Hunt launch
🚀 ReleaseNote.Ai - Product Hunt launch
Work
Zeda 2.0
Zeda Design system (WIP) 🚧
Rely Buy now Pay later
Halodoc Doctor app
Period tracker
V Cinema
Leadership
My UX leadership journey has been marked by collaboration with visionary founders. From ideation to execution, I’ve helped build and mentor dynamic teams. My commitment to product vision and a streamlined process has been the driving force behind our shared milestones and achievements.
40+
Project
Building products with Human centric experience for the end customer
14
Startup products launched
My roles in various startups span from ideation to crafting experiences with iterative sprints
5
Publications
My work is published in national & International magazines
Some highlights
🔍 Spearheaded four Producthunt launches for Zeda
🌱 Started off as the sole designer and successfully expanded teams from scratch to 10 members in startups.
🌐 Led workshops for Japanese exchange students at Fox Academy, India.
📚 Hosted several design seminars at MS Ramaiah University for budding designers.
💡 Contributed to brainstorming sessions for emerging startups.
🧑 Offered mentorship to peers transitioning into the realm of user experience design
"Blending innovation with action"
Each phase should link to its predecessor while justifying the necessity for the subsequent step. My design methodology hinges on four pillars: empathy, awareness, cognitive science, and visual harmony.
My Design Philosophy
For me, design transcends form and function, to human connection. I believe immersing myself in the user's world helps me live their stories and shapes my thought process and creations.🌈
Being continuously updated on what’s new in design, technology and business, helps provide meaningful context to my design decisions. Being mindful of users’ needs, even in the most subtle signals, ensures I design with intent. 🔍
My experience in diverse industries has aided my ability to understand and anticipate user behaviour and decisions while interacting with different products, thereby refining my design process. 💡
Visual design goes beyond creating aesthetic experiences. My process involves crafting a visual harmony that elevates the usability and comprehension of products. There’s so much UX in UI as well!🌟
Collaboration
Effective communication is the cornerstone of a harmonious and productive workplace, and I firmly uphold this principle. Here's what cross-functional teams I've collaborated with highlight about my communication and teamwork approach.
